Most Iconic Brands of the Generation

From time to time, one revolutionary idea changes everything. That idea often in form of a multinational multibillion dollar firm survives for decades and often guides the industry into the incredible innovations of the next few decades to come, until some other new idea re-revolutionizes the whole game and a new era starts. In this series I want to talk about the 5 most influential and innovative ideas of our current generation. These brands have not only created multi-multi billion dollar business setups but have also been marred with biggest controversies (more often than not). Lets see if u agree...

Marilyn Monroe and Elvis Presley once endorsed Coca Cola

The Coca Cola Company-

The first bottle of Coca Cola was sold in 1886. Since then, it has become a 200 Billion dollar company and has created a massive market for soft drinks. Rivals like PepsiCo USA and RC Cola are not far behind either. The iconic cursive logo is one of the most identifiable across the globe. In fact Coca Cola sells in every single country of the world, except North Korea and Cuba (available in Cuban black market). Further there have been various versions of the same drink, as well as many other hugely successful drinks in various market. For instance, in India it has Thums-up, Maaza, etc. Coca Cola has been an inspiring product that has changed how people eat and drink, and had huge impact on our lifestyles. Controversies always follows fame. Issues regarding affects on health, calories, water resource sustainability etc keep coming up with such a big firm every now and then, from various parts of the world. So far, nothings been big enough to put a dent on this behemoth. And I cant wait to see what it does to survive, when the next big thing comes along.

Here are some interesting facts about Coca Cola-

It is the largest maker and seller of carbonated drinks on the planet- yes, larger than Pepsi. Pepsi outsells Coke only in a few markets- India being one of them.

The original recipe of Coke formulated by John Pemberton contained cocaine and was supposed to be a medicine to a wide variety of mild disorders- One elixir to cure it all. Later on, cocaine was removed and Coca Cola transcended into a palatable fizzy drink, rather than a drug.

The Coca Cola Company has run some of the most iconic and successful ad campaigns all over the world. For Example- the Red Trucks that deliver Coke in USA at the end of the year to mark the Holidays, the Polar Bears sipping Coke, Santa Claus enjoying Coke with kids etc.

There are several versions of the same Coke selling in select markets such as Diet Coke, Cherry Coke, Lime Coke etc.

The Coca Cola Company once owned The Columbia Pictures, through which it made several product placements for Coke, before selling it to SONY when it started making huge losses.

That's all about our beloved Coke, will be back soon with more about some other game changing behemoth.